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September 7, 2022


Why is email authentication important?


blog post 2022-09-07

Introduction

Email authentication is not optional in 2022. It's a requirement for anyone who wants to send email professionally and securely, but it's also a great way to protect your domain name from phishing scams. In this post, we'll explain why you should be using email authentication and how it works.

Authentication boosts your email deliverability

Email authentication is an important component of email deliverability. It helps to prevent spam and phishing, which can lead to a loss of reputation.

Authentication also has many benefits that improve your brand reputation and boost your overall email deliverability: Authentication improves the trust readers have in your company or organization. By adding this extra layer of security, you are showing customers that you take their privacy seriously. This builds trust and makes people more likely to open up emails from you in the future because they will feel more secure with their personal information being stored by you than by a less-reputable company or individual who could potentially use such information for malicious purposes (like identity theft).

Authentication increases email security

Email authentication is the process of validating that a message was sent by a specific sender. It's similar to verifying someone's identity when they give you their driver's license at the airport.

Authentication increases email security:

  • Authentication protects your domain and brand from impersonation, which could lead to loss of reputation or revenue through phishing scams, etc. If a fake website accepts payment info and doesn't send anything in return, it's bad news for both parties involved—and it costs businesses millions each year.
  • Authentication helps protect your users' personal information by making sure they're dealing with trusted sources (like official brands). If a company sends an email asking for credit card details but doesn't use TLS encryption, this can be dangerous because prying eyes could steal those details from transit networks along the way before reaching its intended recipient—meaning you'd be liable if any fraud occurs on behalf of these compromised accounts!

Email authentication protects your domain

Email authentication helps to protect your domain from being spoofed. This means that if you have authenticated emails, it's much harder for scammers or spammers to send forged messages purporting to be from your domain.

Authentication also prevents the use of email addresses that appear to come from one mailbox but in reality are sent by another person. For example, if someone were creating fake accounts on social media, they could use an email address that appears legitimate but is actually controlled by a third party.

Authentication builds sender trust and limits phishing opportunities

Email authentication is a must for any business that sends email. It's important because it helps to protect your domain from spoofing, phishing and spam.

Spoofing occurs when an unauthorized source impersonates a legitimate sender in order to trick recipients into opening or responding to a message. This can lead to identity theft and other financial losses for the recipient.

Phishing is a form of spoofing that involves sending fraudulent messages that appear as though they come from a trusted source in order to solicit sensitive information (like usernames and passwords) from recipients who think these messages are legitimate communications from companies they're familiar with.

Spamming refers to sending unsolicited emails without permission from the recipient and/or without their consent—often using personal information collected about people through malicious means like harvesting data on social media platforms like Facebook or LinkedIn.

Email authentication is not optional in 2022

Email authentication is not optional nowadays. It's a must-have tool for any organization that wishes to protect its brand, not only from the threat of spoofing but also from phishing attacks.

SPF, DKIM and DMARC (Domain-based Message Authentication Reporting & Conformance) are all methods used to verify the legitimacy of an email sender by using DNS records as a means of identification. SPF (Sender Policy Framework) identifies authorized servers for sending emails on behalf of your domain name; DKIM (Domain Keys Identified Mail) is used to cryptographically sign messages with a private key; and DMARC (Domain-based Message Authentication Reporting & Conformance) helps you manage how your domains respond to failed authentication attempts by adding new flags such as SPF failures or reverse PRA failures into your DNS records. All these three protocols should be implemented correctly across all email services.

Conclusion

Email authentication is an essential component of email security. It helps to protect your domain, maintain sender trust and reduce phishing opportunities. In addition, it boosts your email deliverability by increasing the confidence of recipients in who sent the message. We recommend that all senders enable this feature on their domains as soon as possible so they can take advantage of all these benefits!

Learn more on how LetzRelay-MX can help your organization be secured with Internet inbound emails.


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